The new way to sell a care business
We prepare your business before we find your buyer.
We do the hard work upfront — preparing your management information, establishing a realistic valuation and getting everything buyer-ready. Then we streamline the sale with technology.
No upfront fees · No long-term contract · No sale, no fee · Your information to keep
The Sale-Ready Pack
We only sell homecare businesses. We know why sales go wrong.
Our team has been involved in more than 60 proposed homecare business sale transactions, giving us first-hand insight into why proposed sales can stall. That experience showed us the same recurring problems: incomplete financial and operational information, unrealistic valuations, protracted processes and the disruption a proposed sale can cause to a care team. We built Vendraa to do it differently.
If you're selling a homecare or domiciliary care business, you deserve a clear valuation, a properly prepared sale and a process designed around completion — not just a listing.
How we sell your business
- Understand and valueCollect and analyse operational and financial information, including adjustments a buyer will make to earnings.
- Prepare the complete buyer packOrganise the management information, key contracts and documents that buyers and their advisers need for due diligence.
- Agree the structure and timescalesSet out the proposed transaction structure, expectations and practical milestones with you.
- Approach prequalified buyersIntroduce the opportunity discreetly to buyers with a credible capacity to transact.
- Maintain an agreed timetableCoordinate information requests, negotiations and due-diligence milestones.
- See the sale throughWork alongside your chosen professional advisers to support the transaction through completion.
- Protect your team and continuity of carePlan communication and change carefully, recognising that staff retention and care quality are central to business value.
- Avoid unnecessary disruptionKeep the sale confidential and well managed; an unsuccessful process can unsettle staff and weaken the business.
Why preparation matters. In our team's experience, a substantial proportion of proposed transactions fail to complete. We have seen how a poorly managed sale can leave a care business worse off. We designed our process to reduce those avoidable risks — without promising that every transaction will complete.
We only get paid when your business sells. There is no fee to begin the process, and we do not charge separately for agreed buyer emails or sponsored marketing. Any commission and scope are agreed in writing before work begins.
Explore selling your homecare businessBuilt by buyers. Designed for sellers.
Built from experience across 60+ proposed homecare transactions — with first-hand insight into the challenges of completing a sale.
After buying more than 30 businesses through traditional sales agents, we saw the same frustrating problems again and again. Transactions were more drawn-out and difficult than they needed to be — and most of the issues could have been prevented before a business ever went to market.
Little or no management information
Buyers couldn't get the financial, staffing, operational and contractual information needed to assess an acquisition. Solicitors spent weeks requesting information that should have existed from day one.
Unrealistic asking prices
Businesses were too often valued on what an owner wanted to take away — rather than on actual performance, risk, earnings and what a buyer would pay.
Deals that never completed
In our acquisition experience, we believe these two fundamentals contributed to around 80% of businesses we reviewed not selling. We created a better process to tackle both.
Our biggest difference
We don't just list your business. We get it ready to sell.
Most brokers begin by advertising. We begin with preparation. We work with you to organise and present the information a serious buyer and their professional advisers will need to make an informed decision.
- We help gather, structure and present your management information
- We flag missing documents and potential issues early
- Buyers see the facts, not just a sales brochure
- Less back-and-forth and fewer avoidable surprises
- You keep your completed management pack — even if you don't sell through us
Your Sale-Ready Pack
Professionally organised, buyer-focused information
A smarter way to sell
We automate everything.
Even the sale.
Automation doesn't replace preparation; it makes a well-prepared transaction faster and easier to manage. We simplify information collection, secure buyer qualification, document requests and progress tracking — with people overseeing the important decisions.
Traditional process
- Business advertised before it's sale-ready
- Missing accounts and operational information
- Over-optimistic asking price
- Time lost dealing with unsuitable buyers
- Repeated documents and last-minute surprises
- Lengthy, uncertain completion
Our approach
- Information organised before marketing
- Full Sale-Ready Pack prepared with you
- Realistic valuation backed by performance
- Buyers qualified and funding checked
- Streamlined document and due-diligence process
- Clear target milestones to completion
A broad ballpark, not a guaranteed valuation or offer.
A real market valuation
Your business isn't worth what you need it to be worth.
It's worth what a buyer will pay, based on the business itself. We assess turnover, average or maintainable EBITDA, management independence, client and contract mix, workforce, growth, regulatory standing and risk.
As a broad starting point, some businesses may attract approximately 1–4 times maintainable annual EBITDA. The actual price may sit outside that range depending on the circumstances. We won't inflate a valuation just to win an instruction.
Find out what my business is worth →Exclusive founding seller offer
Our first 15 clients pay nothing.
Even when they sell.
No upfront fees. No success commission. No hidden selling fee. Subject to written founding-offer terms.
How it works
Prepared properly. Valued realistically. Sold efficiently.
A structured process that helps everyone know what comes next.
Understand your business
We get to know the ownership, operations, financials and reasons for considering a sale.
Build your Sale-Ready Pack
We work with you to organise the management information and documents needed to market and assess your business.
Value and qualify
We agree a realistic marketing strategy, introduce serious buyers and seek evidence of funds before progressing.
Due diligence to completion
We coordinate an efficient information flow with a target of 14 days for diligence and six weeks for completion, where achievable.
For qualified buyers
Less guesswork. Better information. Faster decisions.
We focus on limited-company domiciliary care businesses and care staffing agencies. Our approach is designed to help buyers access consistent, relevant management information and make decisions based on facts.
- Buyer registration and qualification
- Proof of funds requested before progressing
- Prepared business information, shared subject to confidentiality
- Clear process for enquiries, offers and diligence
- Cash and appropriately structured part-cash / deferred transactions considered
Our focus
Specialists in care-sector business sales
Listings and detailed packs are shared only after appropriate buyer screening and confidentiality steps.
Frequently asked questions
The important questions, answered.
Do I pay anything before my business sells?
No. There are no upfront preparation or marketing fees for our standard seller service. Normally a success fee would become payable only on completion, under agreed written terms. Our first 15 founding clients are offered no success fee either.
What if I decide not to sell?
You keep the management information and documents prepared with you, subject to third-party confidentiality and licensing restrictions. You are not tied into a long-term sole-agency agreement.
Do you prepare the management information for me?
Yes. We help you collect, organise, check for completeness and present your existing information in a structured, buyer-ready pack. Financial statements and legal advice still need to be supplied or confirmed by your accountant and solicitor where appropriate.
How do you value my care business?
We review maintainable EBITDA and the underlying operational and commercial facts. A 1–4× multiple is a general starting point only: actual pricing reflects the business, buyer interest and prevailing market conditions.
Do you accept buyers with deferred payment terms?
We prioritise funded purchasers. We can consider all-cash transactions or part-cash on completion with deferred consideration where the terms, security and evidence of funds are suitable.
Can you guarantee completion in six weeks?
No intermediary can guarantee a completion date. We set ambitious targets — including around 14 days for due diligence and six weeks to completion — but actual times depend on the business, buyer, advisers, financing and regulatory requirements.
Start with a conversation
Get your free valuation and Sale-Ready Pack.
Whether you're ready to sell now or simply planning your exit, we can help you understand your business, get organised and make a well-informed decision.
- No upfront financial commitment
- Realistic valuation based on your figures
- Professional management information pack
- No obligation to go to market
Complete the form and our team will be in touch.
UK HOMECARE EXPERTISE
Sell, value or fund your homecare business
Straightforward UK guides for owners considering a sale, a valuation or funding options.